Gill Sans Light, in all capitals, is used for the PAEGC Logotype.
Gill Sans Light, Regular and Bold can be used to create all heading styles. Gill Sans Light is the preferred choice if you intend to use the all-caps title style since it will match the all-caps letterforms of the PAEGC Logotype.
Gill Sans Regular can be used for body text, but only when there is a small amount of text, such as invitations, programs, etc. and should be used at a slightly higher base type size. Gill Sans Regular’s heavy line weight, combined with its ornamentation, makes blocks of text feel muddy at typical body text sizes. It also has a short x-height, making it less comfortable for extended reading than our neo-grotesque options.
Versions of Gill Sans are distributed with MacOSX and Windows operating systems, however they may not be pre-installed or come with all weights. All versions are available for licensing from Monotype.
Website and Printed Materials
Roboto Light (300), Regular (400), Medium (500) and Bold (700) are the fonts used on the PAEGC website and higher-level identity publications.
Roboto Light (300), Regular (400) and Bold (700) can be used to create all heading styles but is not encouraged for the all-caps title style since the letterforms will be likely to clash with those of the PAEGC Logotype. Gill Sans Light is the preferred choice if you intend to use the all-caps title style since it will match the all-caps letterforms of the PAEGC Logotype.
Roboto Regular (400) can be used for body text and can be used at a slightly smaller base type size. Roboto’s clean lines, large x-height and unadorned style makes for comfortable reading at typical to smaller body text sizes. Roboto Medium (500) is great for subtle emphasis within body text; it is noticeably heavier than Roboto Regular (400) but not heavy enough to compete with the heading 3 font, Roboto Bold (700).
Versions of Roboto are available for free from Google Fonts.
Helvetica & Arial
Helvetica is nearly identical to Roboto and Arial is not far off either. Most people already have these fonts installed on their computers, so they can be an easy choice for letters, technical reports or presentations developed in office suites such as MS Office. Helvetica is preferred over Arial.
These fonts should not be used for headings in high-level, externally-facing designs.
If your document will require three or more levels of headings, you will need to ensure you have either Helvetica Light or Arial Light available for the heading 1 and title type styles.
Helvetica Regular and Arial Regular have very similar characteristics to Roboto Regular when used as body text.
These fonts come pre-installed on nearly every computer operating system.