Logotype

On this page you will find files and specifications for the proper display of the Powering Agriculture: An Energy Grand Challenge for Development logo and logotype.

Specifications

Name & Tagline

The Powering Agriculture: An Energy Grand Challenge for Development (PAEGC) Logotype is comprised of the ‘Powering Agriculture’ name and the tagline, ‘An Energy Grand Challenge for Development’ arranged per the diagram above. The logotype always includes both the name and tagline together as shown and may not be separated when serving as the primary visual identification for PAEGC.

Type

The logotype is formed in all capital letters using the Gill Sans Light font in the proportions indicated above. Do not attempt to recreate the logotype as custom kerning has been applied to the type.

Color

For color definitions, see our page on color.

Configurations

The PAEGC Logotype may be used in its full, square form as indicated in the diagram above. When used on the square, the logotype will appear as white text on a green background.

The logotype may also be used in a cropped, rectangular form when given the minimum spacing indicated in the diagram above. Cropped versions of the logotype will appear without its own background, but will adopt the background of the larger layout instead. This may include green text on a white page, or superimposed over a light-colored image. This could also include white text on a dark background, or over a dark-colored image.

Placement

When PAEGC is the primary brand, the logotype should be placed at the top of the page (or cover page), flush left.

Maximum Size

In printed documents and other informational materials, the Powering Agriculture Logotype should never be wider than half of the layout. Therefore, on a four-column grid, the logotype may span up to two columns. On three- and two-column grids, the logotype should never span more than one column.

Minimum Size

In printed documents and other informational materials, the Powering Agriculture tagline text within the logotype, ‘An Energy Grand Challenge for Development,’ should never appear smaller than 80% of the body text size. If PAEGC is the primary brand for the piece, the logotype should be sized such that the tagline text appears at least the same size as the body text.

The logotype should also not be sized smaller than one-sixth the width of the layout, and would ideally be given the full width of a column in a four-column grid or at least half a column within a two-column grid. Within a landscape-oriented three-column grid, the logotype should never be sized smaller than half a column. Within a portrait-oriented three-column grid, the logotype should be sized larger than half a column.

PAEGC Logotype: Square

This is the full, square version of the logotype. It is rendered in white text on a square field of PAEGC green.

The file may be resized according the the instructions above, but it may not be cropped or otherwise modified in any way.

Read our page on file formats for further guidance on which file will best suit your needs.

Green / Spot

Powering Agriculture: An Energy Grand Challenge for Development

These are the preferred versions of the logotype in most cases.

Black / K

Powering Agriculture: An Energy Grand Challenge for Development

These may only be used in cases where the technology is limited to output in black.

PAEGC Logotype: Cropped

The cropped, rectangular form of the logotype has been given the minimum spacing indicated in the diagram above and has a transparent background. This version of the logotype will adopt the background of the larger layout in which it is used.

Proper contrast between the logotype and the background must be maintained. Therefore, a minimum of a 20 percent different in luminance values is required between the logotype and its background.

Read our page on file formats for further guidance on which file will best suit your needs.

Green / Spot

Powering Agriculture: An Energy Grand Challenge for Development

These may be used on a white background, or a light/variable background with luminance values of 80 percent or higher.

White / Knockout

Powering Agriculture: An Energy Grand Challenge for Development

These may be used on a solid background, or a dark/variable background with luminance values of 80 percent or lower.

Black / K

Powering Agriculture: An Energy Grand Challenge for Development

These may only be used in cases where the technology is limited to output in black.