Type

Type specifications follow. PAEGC generally prefers typography to carry a similar line weight regardless of type size. Therefore, ‘Light’ weights are used at larger type sizes, bold type is used sparingly and ‘Ultra Bold’ or ‘Black’ type is not used. For additional information, see our Fonts and Grids pages.

Style Type Size Leading Space Before / After Weight Case Color

Title

1.5³x = 3.375x 1.6(1.5²x) = 3.6x 3.6x / 3.6x Light (300) UPPERCASE Black/Reverse

Heading 1

1.5²x = 2.25x 1.6(1.5²x) = 3.6x 3.6x / 3.6x Light (300) Title Case Black/Reverse

Heading 2

1.5x 1.6(1.5x) = 2.4x 2.4x / 2.4x Regular (400) Title Case PAEGC Green

Heading 3

x 1.6x 1.6x / 0 Bold (700) Title Case Black
Body/Paragraph x 1.6x 0 / 1.6x Regular (400) Sentence case Black
Caption/Footnote 0.85x 1.6(0.85x) = 1.36x 0 / 1.36x Regular (400) Sentence case Dark Gray

Pull Quotes

1.5x 1.6(1.5x) = 2.4x 2.4x / 2.4x Light (300) Sentence Case PAEGC Green
Header/Footer x x 1.6x / 1.6x Light (300) UPPERCASE PAEGC Green

Size

All type sizes are scaled from the chosen paragraph/body text size (x) according to the table above. Captions and footnotes are a fraction of the body text size while successively higher orders of headings are multiples of the body text size. Pull quotes are a special case which generally follow the Heading 2 style, with some modification.

Heading Levels

Heading levels should be kept to a minimum with preference given to the lower-level headings; if your content structure is very shallow, you may only use the Heading 3 style within your text and the Heading 2 style for your title.

Alignment

Generally, all text is flush left, ragged right (left-aligned), with centered text allowed in certain circumstances. Justified text is never used.

Colors

For color definitions, please see our page on color.

Rag

The ragged edge (right side) of text blocks should be rationalized when possible to avoid excessive peaks, valleys and curves. This can be accomplished through the insertion of hard line breaks or nonbreaking spaces between words, or slight adjustments to tracking (the spacing between words).

Widows and orphans should be eliminated. A line of text should not end with only the first word of a new sentence; a line break or nonbreaking space should be used to force the new sentence to begin on a new line. The last line of a paragraph should never consist of only a single word; tracking should be adjusted slightly to allow the word to recede to the previous line, or line breaks or nonbreaking spaces should be inserted to force additional words onto the last line.

Columns

PAEGC typically uses a four-column layout grid with some use of three-column grids. In wide layouts, this may translate to four actual columns of text, but it typically results in two columns of text, each breaking across two columns of the grid.

Line length (the width of a column of text as measured in characters of text) should not be more than 50–60 characters. For this reason, PAEGC generally will not use single-column layouts in externally-facing documents. If your lines are exceeding 60 characters, you should consider employing multiple columns.

The gutter between columns should be set at twice the body text leading (3.2x).

For more information on layout grids, columns and margins, see our page on Grids.