Increasing adoption of new, sometimes expensive, technologies needs a creative approach. Access to financing, plus a strong pitch, customer education, demonstrations, and bundled solutions looks like a winning strategy. Microfinancers Juhudi Kilimo recently partnered with Futurepump to learn more.
Asian Voice recently spoke with Jitendra Lakhani, Futurepump's head of Indian operations. He elaborated on Futurepump's exciting plans to begin selling their pumps to farmers in India.
Do you love chocolate? If you do, you'll be glad to know that Futurepump's low-cost, reliable solar irrigation pumps are helping farmers in Ghana to grow more cocoa. This is good news for them, too, since these pumps mean they're less reliant on unpredictable weather, and less impacted by drought.
Futurepump is part of a groundswell of agtech startups that are enabling smallholder farmers in Sub-Saharan Africa to increase efficiencies and move from subsistence farming to farming for profit.
See how SolarNow, Futurepump's Tier 1 distributor in Uganda, is helping Futurepump transform lives by bringing power, and access to water, to homes and smallholder farms.
Futurepump developed their business model in three fronts: The product, the distribution and the credit offering. Once they had a great product, they convinced a major distributor to work with them–even after an initial rejection. They're now also partnering with an experienced financing company.
Futurepump's Distributor Tour has begun! They'll be featuring a different distributor, in a different country, every month for the rest of 2018. Follow along to see which country they're visiting each month.
Futurepump's five-year warranty and vigorous after-sales support for their pumps lower the risk inherent in adopting new technology for use on the farm. This support also keeps their pumps from being tossed aside when new operators don't understand how to use them, or they don't work as expected.
Powering Agriculture Innovators iDE and Futurepump are both examples of impact investing, which Iain Hunter, CEO of iDE, says can be a game changer in the renewables sector and in environmental projects. He suggests that businesses can "future-proof" themselves by investing in renewables.
Futurepump was honored to be invited by the Indian Government to exhibit at the International Solar Alliance (ISA) launch event. The ISA is made up of 121 sunny countries between the Tropics of Cancer and Capricorn, and aims to mobilize a trillion dollars of capital behind solar energy by 2030.
Futurepump is one of a number of enterprises across sub-Saharan Africa that are developing ideas for low-cost, high-quality clean energy products and services. Business-oriented funding for clean energy projects like Futurepump is helping more young people in off-grid villages earn an income.